风险社会视域下的环境传播:环境问题、媒介功能与信息治理

Environmental Communication from the Perspective of Risk Society:Environmental Problems,Media Functions and Information Governance

随着工业化、城镇化的迅速发展和科学技术的广泛应用,环境问题从以自然环境为主,逐渐演变成以社会环境和网络环境为主的社会情境和现实语境。从新闻传播的逻辑起点出发,环境问题是环境传播的内核。媒介的传播功能主要体现在以正面舆论引导为主、开展新闻舆论监督、表达环境正义的诉求、满足大众对环境的知情权等四个方面。环境传播中的信息治理之道主要立足机制共建、舆情共治和理念共享三个维度。从整合信息传播渠道资源、构建环境问题舆论引导的新机制,梳理信息传播问题清单、强化对环境负面舆情的监控与管理,树立人类命运共同体理念、实现环境传播认知上的同频共振等三个方面展开。

In modern society,with the rapid development of industrialization and urbanization and the wide application of science and technology,environmental problems have gradually evolved from natural environmental problems to social environment problems and network environment problems.From the logical starting point of news communication,environmental problem is the core of environmental communication.The communication function of the media is mainly reflected in four aspects:positive public opinion guidance,news public opinion supervision,expression of environmental justice demands,and meeting the public's right to know about the environment.The way of information governance in environmental communication is mainly based on the three dimensions of mechanism co-construction,public opinion co-governance and concept sharing.From the integration of information communication channel resources,a new mechanism of public opinion guidance on environmental issues is constructed.Sorting out the list of information dissemination problems,strengthening the monitoring and management of negative environmental public opinion;Establish the concept of a community with a shared future for mankind and realize the cofrequency resonance of environmental communication cognition.