传播与策划专业的英语语言学科结构建构刍议——基于大学英语四级考试和专插本英语考试向度的操作方案

A Modest Proposal to the Subject Structure of English Language for Communication and Planning-majored College Students——In View of the Operation Scheme of Instructing CET-4 and Exam for Upgrading from Junior College Students to University Students

高职院校传播与策划专业的人才培养目标要求学生掌握一定的英语基础知识,具备一定的英语听、说、读、写、译能力,能够阅读和翻译与专业相关的英语资料,顺利完成口头和书面交流。据此,以问题、目标、方法、成果为导向的理论与实践一体化操作方案直接明了地体现在课堂操控与课外连线指导的方法论问题上,强调学业成果的信息化、作品化和建设性,在学年度132学时里,扎实词汇语法连续统基座上的框架性语言基础。

The Personnel Training Program of Communication and Planning Major in higher vocational colleges formulates that every student should have a good master of English language knowledge in listening,speaking,reading,writing,translation and interpretation,being capable of consulting,judging and sorting useful materials in English for the vocational purposes,being able to make the oral and written communication in English correctly,smoothly and effectively.Accordingly,the operational scheme of integration of theory and practice in conducting English language study focuses on the problem-orientated,goal-directed,method-orientated and outcomes-based approaches.Specifically,the goal of classroom manipulation and extra-curricular connection guidance is to build up a lexical-grammatical continuum ultimately through the sequential works which are of informative and constructive in 132 class periods.