基于皮尔斯符号三元关系的导游语言构造分析

Analysis on the Construction of Tour Guide Language Symbols Based on Pierce Symbol Ternary Relation

导游语言符号包含符号再现体、旅游对象、游客解释项三个关联要素。符号再现体的型符、单符、质符要求导游语言遵循语言规范、具有独创性与正向品质;符号再现体通过像似、指示、规约等方式指称旅游对象,确保对象再现生动直观、井然有序、准确有效;游客通过符号再现体解读,和旅游对象体验生成直接解释项、动力解释项和最终解释项。让游客获得正向最终解释项是导游语言符号的努力方向,解释项的信息反馈对符号再现体及游览对象有优化再造作用。导游语言符号三分构造模型的确立,为导游语言研究与发展提供了形式化的便利工具。

Tour guide language symbol includes three related elements:symbol representation,tourist objects and tourist interpretation.Legisign,sinsign and qualisign of representation require tour guide language to follow language norms,to be originality and to get positive quality.Representation refers to tourist objects by using icon,index and symbol,so as to ensure vivid,intuitive,orderly,accurate and effective representation of tourist objects.Tourists generate immediate interpretation,dynamic interpretation and ultimate interpretation through symbol representation and tourist objects.It is the direction of the tour guide language to make the tourists get the positive ultimate interpretation.The information feedback of the interpretation can optimize the representation of the symbol and the tourist object.The establishment of the tripartite structure model of tour guide language symbols provides a formal and convenient tool for the research and development of tour guide language.