网络医疗器械广告的法律规制

Legal Regulation of Online Medical Device Advertising

随着公众对健康重视程度的不断提高,诸如血压计、按摩仪、避孕套、创口贴等医疗器械已经走入千家万户。医疗器械市场需求增加,相应的医疗器械广告数量也呈井喷式增长,而在触目皆是的网络医疗器械广告中不乏违法医疗器械广告。鉴于医疗器械与公众的健康息息相关,违法医疗器械广告严重损害消费者合法权益及社会公共利益,文章将对网络医疗器械广告法律规制进行探讨。从法律规制的角度,首先,阐述网络医疗器械广告的含义和特点;进而,通过总结实务中的案例从违法网络医疗器械广告的表现形式及具体原因两个角度分析我国网络医疗器械广告法律规制的现状;最后,针对法律规制不足之处提出完善的相关建议,以期我国医疗器械广告市场能够依法有序发展。

As the public pays more attention to health,medical devices such as sphygmomanometers,massagers,condoms,and bandages have entered thousands of households.The medical device market demand has increased,and the number of corresponding medical device advertisements has also shown a blowout,and there are many illegal medical device advertisements in the ubiquitous online medical device advertisements.Given that medical devices are closely related to public health,and illegal medical device advertisements seriously damage the legitimate rights and interests of consumers and the public interest of society,this article will discuss the legal regulation of online medical device advertisements.From the perspective of legal regulation,this article first explains the meaning and characteristics of online medical device advertising.Then,by summarizing the cases in practice,it analyzes the current situation of the legal regulation of online medical device advertising in my country from two perspectives:the form of illegal online medical device advertising and the specific reasons.Finally,it puts forward perfect and relevant suggestions for the deficiencies of my country’s laws and regulations,with a view to the legal and orderly development of my country’s medical device advertising market.