摘要
随着各种数字化信息技术的发展,我国科技期刊的广告营销和经营也需要随之发生相应的改变。如何在全媒体背景下进行科技期刊的广告营销和经营对科技期刊今后的发展具有重要的意义。因此,文章对全媒体时代科技期刊广告的营销策略、模式和经营原则进行探讨,希望对全媒体背景下国内科技期刊的广告营销和经营提供一定参考资料。
With the development of various digital information technologies,the advertisement marketing and operation of sci-tech periodicals in China need to be changed accordingly.How to conduct advertisement marketing and management of sci-tech periodicals under the background of all-media is of great significance to the future development of sci-tech periodicals.Therefore,this article discusses the marketing strategy,mode and management principle of the sci-tech periodical advertisement in the all-media age.
作者
徐自超
Xu Zichao(Editorial Department of Journal of Xinxiang Medical College,Periodical Publishing House of Xinxiang Medical University,Xinxiang 453003,China;Henan Research Center for Sci-tech Journals,Xinxiang 453003,China)
出处
《江苏科技信息》
2021年第8期34-36,64,共4页
Jiangsu Science and Technology Information
关键词
全媒体时代
广告
营销
经营
科技期刊
all-media era
advertisement
marketing
operation
sci-tech periodicals
