旅游文化主体的概念内涵与结构类型研究

Research on the conceptual connotation and structure type of tourism culture subject

旅游文化主体研究是旅游文化研究的前提和基础,要促进旅游文化研究的深入和拓展必须对旅游文化主体的概念内涵与结构特征有一个全面而深刻的认识.在文献回顾的基础上,重新定义了旅游文化主体的概念,并阐述旅游文化主体具有角色身份的多重性、旅游需求的互补性、目标追求的差异性、行为方式的异质性等特点.旅游者和其他与旅游相关的社会参与者分别构成旅游文化主体中的原发性主体和继发性主体,进而形成前后依序、主次分明的内在结构.旅游文化主体按照创造目的的不同可分为需求型主体、营利型主体、规范型主体和认知型主体4类.研究和探讨旅游文化主体的概念内涵与结构类型,无论对于回答人们有关旅游文化主体的疑问、深化旅游文化主体相关理论研究,还是对于纠正人们日常认识的误区、科学认识旅游文化发展规律都具有重要的意义与价值.

The study of tourism culture subject is the premise and foundation of tourism culture study.Therefore,if we want to promote the deepening and expansion of tourism culture research and further grasp the objective law of the occurrence and development of tourism culture,we must first have a comprehensive and profound understanding of the subject of tourism culture.To this end,this thesis starts with the origin of research and bases on the review of related research literature.Then it systematically discusses the connotation and characteristics,structure,and type of the subject of tourism culture with a macroscopic view and comprehensive application of various research methods.The subject of tourism culture contains two parts:tourists and other tourism-related participants.The tourists create the culture of tourism experience,and other tourism-related participants create the culture of tourism intervention;The study believes that as the creator of tourism culture,the main body of tourism culture has the characteristics of the multiplicity of role identity,the complementarity of tourism demand,the difference of goal pursuit,the heterogeneity of behavior and other characteristics;Tourists and other tourism-related participants constitute the primary subject,and the secondary subject in the tourism culture respectively.In turn,it forms an internal structure with rigorous and clear order.According to the different purposes of tourism culture creation,the subject of tourism culture can be divided into four types:demand-oriented subject,profit-making subject,managerial subject,and cognitive subject.It is of great significance and value to study and discuss the concept connotation and structure type of tourism culture subject for answering people’s questions about tourism culture subject,deepening theoretical research on tourism cultural subject,correcting people’s daily misunderstanding and scientifically understanding the development law of tourism culture.