媒介融合视阈下的文化育人传播逻辑重构

Logic Reconstruction of Communication of Cultural Education under the Vision of Media Convergence

媒介融合对高校文化育人进行着深刻改变和重塑,并呈现出特有的生产逻辑与功能特征。从传统媒体时代文化育人的“时空压缩”情境朝着空间融合和基于社交关系的关系嵌入逻辑转变。空间融合突出对“真实—虚拟”空间的整合重塑,在不同形态空间情境互动中实现文化育人的涵化;关系嵌入则强调师者不再是文化育人的单向传播者,青年群体主体性思维凸显。二者改写了文化育人的传播机制,实现了文化育人传播边界的拓宽。

Media convergence has profoundly changed and reshaped the cultural education in colleges and universities,and presents unique production logic and functional characteristics,which transforms from situation of the“time and space compression”of cultural education in the traditional media age to spatial integration and social relationship-based relationship embedding logic.Spatial integration highlights the integration and remolding of“real-virtual”space and realizes the culturalization of cultural education in the interaction of different spatial situations.Relationship embedding emphasizes that teachers are no longer one-way communicators of cultural education,and the subjective thinking of youth groups is highlighted.Both of them have rewritten the communication mechanism of cultural education and realized the broadening of the communication boundary of cultural education.