基于游记文本分析的广西壮族自治区的游客感知研究

Research on Tourist Perception in Guangxi Zhuang Autonomous Region Based on Text Analysis of Travel Notes

文章利用爬虫数据对马蜂窝关于广西壮族自治区的相关游记进行收集,并使用Rost软件进行关于旅游活动和旅游吸引物的相关名词、地名、人名、形容词的高频词分析,且进行情感分析和语义网络分析。结果显示,游客对地名、景点、旅游产品的感知是依次减弱的;广西与旅游客源地的关系受到地缘和经济因素的影响;名人效应对游客旅游选择具有一定影响,近年的影视作品对当地旅游发展起到了促进作用;整体而言,游客对广西的旅游评价较高,但当地的民俗旅游并未成为游客选择的重点。今后广西应在民俗旅游的深度、市场营销、线路规划等方面做进一步的改进。

This paper uses crawler data to collect relevant Hornet's travel notes about Guangxi Zhuang Autonomous Region,and uses Rost software to analyze the high-frequency words about tourism activities and tourism attractions,such as nouns,place names,person names and adjectives,as well as emotional analysis and semantic network analysis.The results show that tourists'perceptions of place names,scenic spots,and tourism products is weakened in turn;the relationship between Guangxi and tourist source areas is affected by geopolitical and economic factors;celebrity effect has a certain impact on tourists'tourism choice,and recent film and television works have played a role in promoting the development of local tourism;overall,tourists have a high evaluation of tourism in Guangxi,but the local folk customs has not become the focus of tourists'choice.In the future,Guangxi should make further improvement in the depth of folk tourism,marketing,route planning and other aspects.