结合互联网时代下对装饰公司营销策略的优化研究

Combined with the Internet Era of Decoration Company Marketing Strategy Optimization Research

随着改革开放的深入发展,建筑装饰行业从无到有、逐步发展成一定规模。自中国实施城镇化战略以来,房地产行业迎来了空前的发展机遇。基于房地产行业的迅猛发展,建筑装饰装修行业也迎来了发展的快车道。但近些年来,由于装饰行业准入门槛较低,同质化问题十分严重。随着互联网时代背景的到来,建筑装饰装修行业步入微利时代。文章通过行业现状的研究,找出存在问题,旨在对装饰公司营销策略的优化提供新思路。

With the further development of reform and opening up,building decoration industry has gradually developed into a certain scale from scratch.since the implementation of China's urbanization strategy,the real estate industry ushered in the unprecedented development opportunity.Based on the rapid development of the real estate industry,building decoration industry has ushered in the development of the fast lane.But in recent years,due to the low decoration industry admittance threshold,homogeneity problem is very serious.With the advent of the Internet era,building decoration industry has entered the era of meager profits.Through the study of the current situation of the industry,this paper finds out the existing problems and aims to provide new ideas for the optimization of the marketing strategy of decoration companies.