摘要
"网红"作为互联网飞速发展的产物,受到众多大学生的追捧,部分大学生盲目认同网红的言行观念,对其过度情感依附,狂热消费网红产品。大学生粉丝群体的"网红沉迷"是新媒体赋权下网红诱导展示和粉丝主体选择的结果,高校针对性教育的缺失加剧了这一倾向。政府、媒体、高校要各司其职,大学生要提升素养和强化自律,共同构建"网红沉迷"的综合治理体系。
As a product of the rapid development of the Internet,instant online celebrities are followed by many college students.Some college students blindly identify with the concept of words and deeds by online celebrities,get emotionally dependent,and consume products of instant online celebrities fanatically.“Addiction to online celebrities”has thus resulted among college students from the induced display of instant online celebrities and the choice of fans against the backdrop of the new media empowerment.The lack of targeted education in colleges aggravates this trend.The government,the media,and colleges should perform their respective duties,and college students should advance their edification and strengthen self-discipline,so as to jointly build a comprehensive governance system for“addiction to online celebrities”.
作者
沈丽琴
刘洲广
SHEN Li-qin;LIU Zhou-guang(School of Literature and Journalism,Xiangtan University,Xiangtan,Hunan 411105)
出处
《怀化学院学报》
2021年第1期79-83,共5页
Journal of Huaihua University
基金
湖南省教育厅优秀青年项目“新媒体对大学生生活方式的负面影响及其治理”(19B547)
湖南省教育厅重点项目“传播学视域的现代中国左翼文论研究”(20A483)。
关键词
大学生
网红沉迷
治理
新媒体赋权
college students
addiction to online celebrities
governance
new media empowerment
