B2C共享服务资源组织与优化设计:研究现状与展望

Organizations and Optimization Designs of B2C Sharing Service Resources:Research Status and Prospect

【目的/意义】近年来,B2C共享服务作为一种新兴的共享经济商业模式迅猛发展。针对当前B2C共享服务实践面临新的发展趋势和存在的问题,如何进行共享服务资源组织与优化设计,是一个具有重要的理论与现实意义的研究课题,对此研究具有前沿性和挑战性。【设计/方法】梳理近年来关于B2C共享服务资源组织与优化设计方面的主要研究成果,并给出今后发展趋势和研究展望。【结论/发现】未来有必要着重关注服务产品差异化、服务付费模式多样化、B2C共享服务平台的社会责任,平台间竞争、政府干预和“区块链+大数据”技术对共享服务资源组织与优化设计的影响,从而促进共享经济产业的持续健康发展。

[Purpose/Significance]In recent years,B2C sharing service,as an emerging business model of sharing economy,has been developing rapidly.In view of the new development trends and existing problems in current B2C sharing service practice,how to conduct the organization and optimization design of sharing service resources is a research topic of important theoretical and practical significance,and this is also a pioneering and challenging research.[Design/Methodology]This paper summarizes the main research findings regarding the organization and optimization design of B2C sharing service resources in recent years,and presents the future development trends and research prospects.[Findings/Conclusions]In the future,it is necessary to focus on the influences of differentiated service products,diverse service payment modes,the B2C sharing service platform’s social responsibility,the platform competition,the government intervention and the“blockchain+big data”technology on the organization and optimization design of sharing service resources,so as to promote the sustainable and healthy development of the sharing economy industry.