用户需求导向的产品设计方案质量评价模型

User Demand-oriented Product Design Quality Evaluation Model

针对企业产品设计方案质量评价问题,提出一种以满足用户期望为核心的产品设计方案质量评估方法.首先,利用模糊KANO模型对收集的指标进行分析归类,建立用户导向的评价指标体系.其次,基于产品设计方案评价模型及指标体系的前期研究成果,构建一套适用于以用户期望为主导的产品设计方案评价模型.由于用户期望具有一定的模糊性以及难以全部达成的特点,将以几何均解做为参考解的多属性边界逼近区域比较法拓展到犹豫模糊领域,并进一步优化了适用于该方法的标准化技术,系统的阐述了产品设计方案的评价流程.最后,通过算例对该评价模型进行了验证,通过对比分析证明该模型具有一定的优越性和适应性.

Aiming at the problem of quality evaluation of enterprise product design schemes,this paper proposes a quality evaluation method of product design schemes that meets user expectations.Firstly,the fuzzy KANO model is used to analyze and classify the collected indicators,establishing a user-oriented evaluation index system.Secondly,based on the previous research results of the product design plan evaluation model and index system,a set of product design plan evaluation models suitable for user expectations is the key.Because users expect a certain degree of ambiguity and it is difficult to achieve all of them,the multi-attribute boundary approximation area comparison method using the geometric mean solution as the reference solution is extended to the hesitant fuzzy field,and the standardization technology applicable to this method is further optimized.The evaluation process of the product design scheme is expatiated systematically.Finally,the evaluation model is verified by an example,and the comparative analysis proves that the model has certain advantages and adaptability.