摘要
食用菌产业是山东省临沂市农业主导产业之一。基于对临沂市3家代表性食用菌合作社销售模式的实地调研,梳理了该地区食用菌合作社的发展现状和营销模式,深入分析了传统与新型销售模式的销售状况,并对食用菌产业营销模式提出了新的发展方向。
Edible fungus industry is one of the leading agricultural industries in Linyi City,Shandong Province.Based on the field investigation of the sale modes of three representative edible fungi cooperatives in Linyi City,the development status and marketing mode of edible fungi cooperatives in this region were combed,the status of traditional and new sale modes were deeply analyzed,and the new development direction of the sale mode of edible fungi industry was proposed.
作者
王萍
曹荣利
王献杰
李培习
刘艳
马胜坤
阚泽海
WANG Ping;CAO Rong-li;WANG Xian-jie;LI Pei-xi;LIU Yan;MA Sheng-kun;KAN Ze-hai(Agricultural Economic Station,Linyi Agricultural Technology Extension Service Center,Linyi 276001,China;Veg-etable Station,Linyi Agricultural Technology Extension Service Center,Linyi 276001,China;Environmental Protec-tion Station,Linyi Agricultural Technology Extension Service Center,Linyi 276001,China;Linshu Agricultural and Rural Bureau,Linshu 276700,China;Linyi Branch of Shandong Agricultural Radio and Television School,Linyi 276001,China;Mengyin Agricultural Technology Extension Station,Mengyin 276200,China;Pingyi Zehai Edible Fungus Professional Cooperative,Pingyi 273301,China)
出处
《河北农业科学》
2021年第1期13-15,共3页
Journal of Hebei Agricultural Sciences
关键词
临沂市
食用菌
产品营销
模式
Linyi City
Edible fungi
Product marketing
Mode
