冬奥会背景下黑龙江省滑雪产业发展的SWOT分析

SWOT Analysis of the Development of the Ski Industry in Heilongjiang Province under the Background of the Winter Olympics

北京冬季奥运会的申办对于黑龙江省滑雪产业成立以来开展的影响和作用,总结黑龙江省滑雪产业发展的优势、劣势、机遇和挑战。黑龙江省滑雪产业存在许多优势的同时,在国际与国内的大环境下,也面临着各种各样的威胁与挑战以及对于生态环境发展的问题。黑龙江省滑雪产业发展是以政府主导为主体,这是它存在的最大优势,黑龙江省滑雪产业发展的主要障碍是滑雪场的整体竞争力低下、滑雪产业结构不够科学合理、资本投入不足和不能有效地吸引外部资金投入为主要劣势。与此同时,北京冬奥会的成功申办,对于黑龙江省滑雪产业的发展也是莫大的机遇,面临着国内外市场、品牌的竞争与威胁和生态环境保护等方面的挑战。

The bid for the Beijing Winter Olympics has had an impact and effect on the development of the ski industry in Heilongjiang since its establishment, and summarized the advantages, disadvantages, opportunities and challenges of the development of the ski industry in Heilongjiang. While the ski industry in Heilongjiang Province has many advantages, it is also faced with various threats and challenges as well as problems for the development of the ecological environment in the international and domestic environment. The development of the ski industry in Heilongjiang Province is dominated by the government, which is its biggest advantage. The main obstacles to the development of the ski industry in Heilongjiang Province are the low overall competitiveness of ski resorts, the ski industry structure is not scientific and reasonable enough, and the capital investment is insufficient and ineffective.Local attraction of external capital investment is the main disadvantage. At the same time, the successful bid for the Beijing Winter Olympics is also a great opportunity for the development of the ski industry in Heilongjiang Province, facing challenges in domestic and foreign markets, brand competition and threats, and ecological and environmental protection.