流行语的文化指示研究——以2008—2019年的年度流行语为研究对象

Study on Cultural Deictics of Annual Catchwords——Catchwords Chosen from 2008 to 2019

本文选择2008—2019年的年度流行语作为研究对象,分析流行语指示的文化内容和文化指示方式。首先,流行语中的指示语既蕴含了中国文化中"贬己赞他"的传统,也表达了对当今社会中不同类型人群的评价;其次,不同的文化指示语分别揭示了表层文化、深层文化和核心文化;最后,指出流行语的文化指示是通过直接指向和间接示意实现的。流行语承载文化内涵,能够在话语中辅助建立文化语境,实现交流目的。分析流行语的文化指示能为更好地使用和创造流行语提供借鉴。

Catchwords from 2008 to 2019 are to be analyzed of its cultural deictic contents and the mode of realization. First, deixis in catchwords implicate Chinese culture of " self-lowering and others-praising" and express distinct remarks on current people of different types. Second, cultural deictics reveal superficial culture,underlying culture and core culture respectively. Lastly, cultural deictics is realized through direct and indirect indication. Catchwords are loaded with cultural connotation, and helpful to build cultural context to communicate.Study on cultural deictics of catchwords explores better ways to use and creates catchwords.