投射效应在产品设计中的应用

APPLICATION OF PROJECTION EFFECT IN PRODUCT DESIGN

投射效应是一种源于心理学的思维效应,是本体将思维潜意识地施加于其他事物的一种倾向。投射效应在产品设计中的应用具有极大的商业价值与社会价值,但由于其负面影响以及人们对其的刻板印象,它很少被运用在产品设计当中。文章以闹铃和自助饮品售卖机设计为例,探讨了投射效应在家居产品设计和商业产品设计方面的可行性,并给出了该效应在产品设计中的应用流程。总体上,投射效应在产品设计中的应用较少,但伴随着交互设计的发展,投射效应在产品设计中的应用也必将趋于广泛与成熟。

Projection effect is a kind of thinking effect originated from psychology,and it is a tendency that ontology unconsciously applies thinking to other objects.Projection effect has great commercial and social value in product design,but it is rarely used in product design because of its negative impact and stereotype.Taking the design of alarm clock and self-service beverage vending machine as an example,this paper discusses the application feasibility of projection effect in home product design and commercial product design direction,and gives the application ideas and design process of projection effect in product design.In general,few application of projection effect is used in product design,But with the development of interaction design,the application of projection effect in product design will tend to be extensive and mature as well.