基于渔猎文化的查干湖旅游形象设计研究

RESEARCH ON TOURISM IMAGE DESIGN OF CHAGAN LAKE BASED ON FISHING AND HUNTING CULTURE

自查干湖冬捕成功申遗以来,就掀起了依托渔猎文化开发查干湖地区文化旅游产业的热潮。查干湖旅游文化建设具有鲜明的民族地域文化特征,突出文化引领理念,本文对查干湖旅游形象设计进行研究,首先,阐述渔猎文化;其次,分析查干湖旅游形象设计现存问题,并阐述了基于渔猎文化的查干湖旅游形象设计的意义;最后,归纳总结出基于渔猎文化的查干湖旅游形象设计策略。通过本文的研究,以期提升查干湖旅游品牌形象的影响力,以文化兴旅游,促进旅游业蓬勃发展。

Since the successful application for the world heritage of Chagan Lake winter fishing,there has been an upsurge of relying on the fishing and hunting culture to develop the cultural tourism industry in Chagan Lake area.Chagan Lake tourism culture construction has distinctive national regional cultural characteristics,highlighting the concept of cultural guidance,this paper studies the tourism image design of Chagan Lake,first expounds the overview of fishing and hunting culture,then analyzes the existing problems of Chagan Lake tourism image design,and expounds the significance of Chagan Lake tourism image design based on fishing and hunting culture;and finally summarizes the tourism image design strategy of Chagan Lake based on fishing and hunting culture.Through this study,in order to enhance the influence of Chagan Lake tourism brand image,promote tourism with culture,and promote the vigorous development of tourism.