亚马逊直播模式对我国电商直播的启示——以服装电商直播为例

Inspiration of Amazon Live-Streaming Mode to China’s E-commerce Live-Streaming――Take the live-streaming of clothing e-commerce as an example

2020年已成为全球电商元年,服装电商品牌也快速投入到直播的热潮中。后疫情时代的商业发展新变化,就是电商直播全面爆发,尽管中国的电商直播模式起步早,发展快,并已将这一模式出口海外,但是,在直播行业异常火热的同时,我们更应该充分认识到电商直播存在的问题,学习和借鉴亚马逊直播的长处,更加注重品牌宣传、主播素养和用户服务体验,规范完善,从而促进服装电商品牌快速发展,开启电商直播的新时代。

The year 2020 has become the first year of global e-commerce,and clothing e-commerce brands have also rapidly entered the boom of live streaming.The new change in business development in the post-epidemic era is the full outbreak of live streaming in e-commerce.Although China’s e-commerce live streaming mode started early and developed rapidly,and has been exported overseas,however,while the live streaming industry is extremely popular,we should fully understand the existing problems,learn from the advantages of Amazon live streaming,pay more attention to brand publicity,anchor quality and customer service experience,and perfect the criterion so as to accelerate the development of clothing e-commerce brand and open a new era of e-commerce live streaming.