再语境化视角下企业生态身份的话语建构

Discursive construction of enterprise’s ecological identity from the perspective of recontextualization

生态身份是指人们从个性、价值观、行为与自我意识方面识解自我与自然关系的不同方式。本文将运用再语境化视角,分别从词汇语法手段、话语实践的再语境化以及企业与生态的互动三个维度,探讨可持续发展话语再语境化过程中的企业生态身份的话语建构。生态身份的话语建构研究不仅有助于可持续发展话语体系的建设,而且对于促进企业正确看待人与自然的关系具有重要的理论意义和现实意义。

Ecological identity refers to the different ways people construe the relationship between themselves and nature as manifested in personality,values,behaviour and self-consciousness. Taking the perspective of recontextualization,this study investigates how ecological identity is constructed in discourse in the recontextualization process of ecologically sustainable development discourse on three planes, that is, the recontextualization of discourse practice, the operation of discursive strategies as well as the interaction between enterprises and nature. Research on ecological representation is of significance for building the discourse system of sustainable development, and furthermore, for urging enterprises to reconsider the relationship between human and nature.