基于“5W”模式的城市体育文化跨文化传播路径研究——以晋江承办第18届世中运为例

Intercultural Communication Path of Urban Sports Culture Based on the“5W”Mode--Taking the 18th Gymnasiade in Jinjiang City as an Example

大型体育赛事为体育文化的跨文化传播提供了良好契机。本文以晋江承办第18届世中运为例,采用文献资料、实地调研等方法,基于拉斯韦尔的“5W”模式,研究了晋江体育文化在物质、制度和精神三个层面的新进展,从预估传播效果、了解传播受众、拓宽传播渠道、优化传播内容、明确传播主体五个方面构建了晋江体育文化的跨文化传播路径,以期为今后国内城市进行体育文化的跨文化传播提供借鉴。

Large-scale sports events provide a good opportunity for intercultural communication of sports culture.Taking the 18th gymnasiade in Jinjiang city as an example,through literature method,field research method and the others,based on Lasswell’s“5W”mode,the progress of Jinjiang’s sports culture development was studied from the material,institutional and spiritual level.The intercultural communication path of Jinjiang’s sports culture were proposed from the five aspects of predicting communication effect,knowing communication audience,broadening communication channels,optimizing communication content and clearing communication subjects,with a view to providing implications for domestic cities’intercultural communication of sports culture.