新媒体时代广播电视编导的创新思路

The Innovative Thinking of Radio and Television Editor and Guide in the New Media Era

随着信息技术的发展,以各类短视频App、微博及微信等信息平台为代表的新媒体时代加速到来。在这一背景下,人们获取信息的途径更加多样化,使得广播电视等一些传统媒体面临着严峻的生存压力。作为传统媒体的代表,广播电视要想突破生存困境,需要不断进行编导创新。基于此,阐述新媒体时代广播电视编导的发展优势,剖析当前广播电视编导存在的问题,提出新媒体时代广播电视编导的创新思路。

With the development of information technology,the new media era,represented by various short video app,microblog,wechat and other information platforms,has accelerated.In this context,people have more diversified access to information,which makes radio and television and other traditional media face severe survival pressure.As the representative of traditional media,radio and television must constantly carry out editorial and guidance innovation if it is to break through the survival dilemma.This paper expounds the advantages of the development of radio and television editors in the new media era,analyzes the existing problems of the current broadcasting and television editors and guides,and finally gives the innovative ideas of the radio and television editors in the new media era.