中国饲料经济现状与营销模式转变之探

Probe into the current situation of feed economy and the transformation of marketing mode in China

随着关键词结构性改革政策的不断推进,以及我国环保压力的不断增强,饲料行业面临着前所未有的挑战。本文以我国饲料行业为研究对象,进一步分析当前我国饲料行业的经济现状,深度挖掘目前行业的发展情况、市场宏观环境和政策背景等,并对比我国饲料行业与其他国家饲料行业的发展情况,得出目前我国饲料行业的发展困境。营销模式是企业经营发展的重点内容,高效、低成本的营销将为企业创造更大的收益,带来稳定的客源,可以说饲料企业的经济发展离不开良好的营销支持。但随着社会环境、技术发展的转变,饲料企业原有的营销模式已不能满足目前的市场环境,企业急需转变营销模式。因此,本文基于我国饲料行业的发展现状和营销模式的发展趋势提出饲料企业的营销模式转变路径,为我国饲料行业发展提供参考。

With the continuous promotion of the key words structural reform policy,and the increasing pressure of environmental protection in China,the feed industry is facing unprecedented challenges.Based on China’s feed industry as the research object,this paper further analysis of the current economic situation of feed industry in our country,at present,the development of the industry situation,the deep mining market macro environment and the policy background,etc.,and combined with the feed industry in our country,the development of feed industry compared to that of other countries,it is concluded that at present our country the development of feed industry.Marketing mode is the key content of enterprise management and development.Efficient and low-cost marketing will create greater profits for enterprises and bring stable customers.It can be said that the economic development of feed enterprises cannot be separated from good marketing support.However,with the change of social environment and technological development,the original marketing model of feed enterprises can no longer meet the current market environment,and the enterprises are in urgent need of the transformation of marketing model.Therefore,based on the development status of feed industry in China and the development trend of marketing model,this paper puts forward the transformation path of marketing model of feed enterprises,to provide reference for the development of feed industry in China.