文化创意企业商业模式如何影响企业价值研究——以景德镇陶溪川为例

How Does the Business Model of Cultural and Creative Enterprises Affect Enterprise Value——A Case Study of Tao Xichuan in Jingdezhen

随着信息技术和数字经济的发展,商业模式的创新已经成为文化创意企业在市场展开竞争的重要手段。聚焦“如何实现企业的价值”,以典型的文化创意企业景德镇陶溪川创意园为研究对象,采用单案例研究的方法,从价值定位、资源配置、动力机制三个角度展开分析。研究发现:商业模式决定投资战略,价值定位是实现企业价值的方向,资源配置是实现企业价值的基础,动力机制是实现企业价值的途径。

With the development of information technology and digital economy,business model innovation has become an important means for cultural and creative enterprises to compete in the market.Focusing on"realizing the value of enterprises",taking Tao Xichuan,Jingdezhen,a typical cultural and creative enterprise,as the research object,this paper analyzes it from three perspectives:"value orientation,resource allocation and dynamic mechanism"by using the method of single case study.The results show that:business model determines the investment strategy,value orientation is the direction to realize enterprise value,resource allocation is the basis for realizing enterprise value,and dynamic mechanism is the way to realize enterprise value.