信阳茶文化旅游资源开发对策

Countermeasures for the Development Xinyang of Tea Culture Tourism Resources

信阳市作为江北产茶区的代表,凭借丰富的茶文化资源促进了信阳旅游业的发展。以茶文化旅游为出发点,对信阳的茶文化旅游资源进行梳理,对发展茶文化旅游的优势进行归纳,其自然条件优越,生态环境独特,种植历史悠久,文化底蕴深厚,旅游资源丰富,组合条件优越,市场前景广阔,发展潜力巨大。总结出信阳茶文化旅游资源开发和宣传过程中遇到的问题:基础设施建设不够完善,茶文化旅游文化内涵不足,茶文化旅游产品同质性高,品牌营销力度不足,茶文化旅游参与性不高。并提出解决对策:加强旅游基础设施建设,提升旅游形象和服务质量,充分挖掘茶文化内涵,丰富茶文化旅游内容,多元化创新,打造产品定位新路径,改变营销模式,不断开拓茶文化旅游市场,优化游客体验,致力于提升参与度。

Xinyang City,as the representative of Jiangbei tea-producing area,has promoted the development of Xinyang tourism by virtue of its rich tea culture resources.Taking tea culture tourism as the starting point,the tea culture tourism resources of Xinyang are combed,the advantages of developing tea culture tourism are summarized,its natural conditions are superior,the ecological environment is unique,the cultivation history is long,the cultural background is deep,the tourism resources are rich,the combination conditions are superior,the market prospect is broad,the development potential is huge.This paper summarizes the problems encountered in the development and publicity of Xinyang tea culture tourism resources:infrastructure construction is not perfect,tea culture tourism cultural connotation is insufficient,tea culture tourism products are of high homogeneity,brand marketing is insufficient,tea culture tourism participation is not high.And put forward solutions:strengthen tourism infrastructure construction,improve tourism image and service quality,fully tap the connotation of tea culture,enrich tea culture tourism content,diversify innovation,create a new path of product positioning,change marketing model,and constantly open up the tea culture tourism market,optimize the tourist experience,committed to enhance participation.