摘要
新时期内蒙古地区中俄蒙足球赛事的推广具有迫切性,通过分析中俄蒙足球赛事开展的现状,进而研究内蒙古沿边地区中俄蒙足球赛品牌建设策略.中俄蒙足球赛事有助于举办城市形象的推广,可以从中俄蒙足球赛品牌形象的提升来实现足球赛事的可持续发展.
Starting from the urgency of the promotion of Sino-Russian-Mongolian football matches in Inner Mongolia in the new period,the current situation of Sino-Russian-Mongolian football matches by means of literature,field research and statistical data were studied,and the strategy of promoting the brand building of Sino-Russia-Mongolia football matches along the border areas of Inner Mongolia were analyzed.The results showed that the Sino-Russia-Mongolia Football Matches were conducive to the promotion of the image of the host city,and the sustainable development of the football match could be realized through the promotion of the brand image of the Sino-Russia-Mongolia Football matches.
作者
依博亮
YI Bo-liang(Manzhouli College,Inner Mongolia University,Manzhouli 021400,Inner Mongolia,China;Manzhouli Vocational College of Russian language,Manzhouli 021400,Inner Mongolia,China)
出处
《兰州文理学院学报(自然科学版)》
2021年第2期96-100,共5页
Journal of Lanzhou University of Arts and Science(Natural Sciences)
基金
2017年度内蒙古自治区高等学校科学研究项目“国家足球发展战略下内蒙古地区中俄蒙足球交流研究”(NJSY17623)
2019年度内蒙古自治区教育科学“十三五”规划项目“新时代背景下内蒙古高校校园足球文化提升研究课题”(NGJGH2019318)
2016年内蒙古大学满洲里学院科学研究基金资助项目“满洲里与俄罗斯毗邻地区足球合作与交流研究”(MYKZ1605)。
关键词
内蒙古沿边地区
中俄蒙
足球赛事
品牌建设
城市形象
Inner Mongolia border region
China,Russia and Mongolia
football matches
brand building
the image of the city