摘要
品牌是城市经济发展的缩影,福州品牌高质量发展是城市经济快速发展的助推剂。认清福州品牌发展现状,分析品牌高质量发展必要性,采取福州品牌高质量发展策略,其研究成果必将很大程度上有助于福州经济更好更快发展。
Brand is the epitome of urban economic development,and the high-quality development of Fuzhou brand is the booster of the rapid development of urban economy. To recognize the current situation of Fuzhou brand development,analyze the necessity of high-quality brand development,and adopt the strategy of high-quality brand development,the research results will contribute to the better and faster development of Fuzhou economy to a great extent.
作者
张祖明
郭彦
ZHANG Zu-ming;GUO Yan(School of Internet Business of Fujian University of Technology,Fuzhou 350014,China)
基金
2019年度福州市社会科学规划项目(2019FZC36)
2019年福建省社会科学规划项目(FJ2019B081)。
关键词
福州
品牌
高质量发展
策略
Fuzhou
brand
high quality development
strategy