基于大数据的电子商务精准扶贫平台设计与实现

Design and Implementation of E-commerce Targeted Poverty Alleviation Platform Based on Big Data

精确扶贫一直以来都是党和政府十分重要的一项基础性的民生工作,尤其是在我国电子商务技术模式日益成熟的大背景下,将大数据、电子商务与精准扶贫有机结合起来,可以进一步扩宽农产品的销售通路,在实施模块化生产的同时也可以大幅降低营销风险。因此,本次研究专门设计了一套基于大数据的电子商务精准扶贫平台,旨在进一步提高大数据资源的利用效率,充分发挥电子商务在精准扶贫工作中的作用。

Precision poverty alleviation is a very important basic work for the people's livelihood of the party and the government,especially in the context of China's increasingly mature e-commerce technology model,the organic combination of big data,e-commerce and precision poverty alleviation can further expand the sales channels of agricultural products,while modular production can also significantly reduce marketing risks.Therefore,this study specially designs a set of e-commerce targeted poverty alleviation platform based on big data,aiming to further improve the utilization efficiency of big data resources and give full play to the role of e-commerce in targeted poverty alleviation.