社会转型期黑龙江乳业文化传承与发展研究——基于文化经济学视角

Research on Inheritance and Development of Heilongjiang Dairy Culture during Social Transition Period--Based on the Perspective of Cultural Economics

我国当前处于社会转型期,经济结构正从增量扩能为主转向调整存量、做优增量并举的深度调整。基于文化经济学相关理论,以黑龙江省肇东市为例,利用经济学模型进行分析,进而提出对策建议。从宏观方面,运用态势分析(SWOT)等方法,阐释文化经济发生的动力与意义需求如何产生,并为文化与经济的交互作用奠定基础,研究社会转型时期如何科学传承与发展我国乳业文化;微观方面,对不同区域文化、不同代际文化对乳业发展影响进行比较,面对我国乳业缺乏国际竞争力,市场信心不足的现状,探寻文化性因素对乳业发展的影响效应,找出对我国乳业发展具有显著影响的文化性因素,为提升乳业生产效率,实现产业转型升级找到文化因素的支撑。

China is currently in the period of social transition,the economic structure is shifting from incremental expansion to adjustment of stock,optimizing and increasing simultaneously.Based on the theories of cultural economics and taking Zhao dong City of Heilongjiang Province as an example,this paper makes an analysis using the economic model,and then puts forward the following countermeasures and suggestions.From the macro perspective,this paper uses SWOT analysis and other methods to explain the driving force of cultural economy and how the meaning demand is generated,and lays the foundation for the interaction between culture and economy,and studies how to scientifically inherit and develop Chinese dairy culture in the period of social transformation.Micro aspect,to different regional culture and intergenerational cultural influence on the development of dairy industry,in the face of China's dairy industry lack of international competitiveness,lack of confidence in the market of the status quo,explore the influence of cultural factors on the development of dairy industry effect,find out the development of dairy industry in our country has a significant impact on cultural factors,in order to promote efficiency of dairy production,industrial transformation and upgrading is to find the support of cultural factors.