北京冬奥会影响下我国滑雪产业变化与发展趋势

Research on the Change and Development Trend of China’s Skiing Industry under the Influence of Beijing Winter Olympic Games

2022年北京冬奥会的成功申办,不仅对举办城市北京、张家口的经济发展带来巨大的影响,同时也对我国滑雪产业的发展有着积极、深远的意义。本研究从北京冬奥会申办成功至今,我国滑雪产业5年来的发展变化入手,探索在北京冬奥会的影响下我国滑雪产业发展变化趋势。研究发现,在冬奥会筹办阶段,我国滑雪场数量激增、滑雪场区域分布比重发生转移、滑雪旅游度假区与滑雪小镇逐渐兴起、滑雪人口数量进一步提升、滑雪场硬件设施逐步完善升级。未来可以预见,在冬奥红利的催生下我国滑雪场规模将不断壮大、滑雪产业区域性集聚发展模式逐渐清晰、滑雪产业对相关产业的带动作用日益增强、滑雪场“多业态四季运营模式”将广泛普及。建议通过合理控制投资,规避“奥运低谷效应”;打造特色品牌产品,推动各区域协同发展;加强“科技+体育”研发力度,让更多的人认识滑雪运动、了解滑雪运动、参与到滑雪运动中,以期实现我国滑雪产业的可持续发展。

The successful bid for the Winter Olympic Games not only has a great impact on the economic development of the host cities of Beijing and Zhangjiakou,but also has a positive and far-reaching significance for the development of China’s skiing industry.This study starts with the development and change of China’s skiing industry in the past four years since the successful bid of Beijing Winter Olympic Games,and explores the development and change trend of China’s skiing industry under the influence of Beijing Winter Olympic Games.It is found that in the preparation stage of the Winter Olympic Games,the number of ski resorts in China has increased sharply,the proportion of ski resorts in regional distribution has shifted,ski resorts and ski towns have gradually risen,the number of ski population has further increased,and the hardware facilities of ski resorts have been gradually improved and upgraded.In the future,it can be predicted that the scale of ski resorts in China will continue to grow,the regional agglomeration development mode of ski industry will gradually become clear,the driving role of ski industry for related industries will be increasingly enhanced,and the“multi format four season operation mode”of ski resorts will be widely popularized.It is suggested to control investment reasonably to avoid the“Olympic Valley Effect”;to create characteristic brand products to promote the coordinated development of all regions;to strengthen the research and development of“science and technology+sports”,so as to let more people know skiing,understand skiing and participate in skiing,so as to realize the sustainable development of China’s skiing industry.