城市形象与社会主义核心价值观的和谐融通之理路

Harmonious Integration of City Image and Core Socialist Values

问题意识是时代环境的强烈要求。城市形象是公众对一座城市内外在的整体印象、综合感知与总体评价,其精神内核与社会主义核心价值观在资源借鉴、具体内容、功能作用等方面具有内在的一致性,这为二者的和谐融通提供了可能。当前一些城市在城市形象的塑造、传播和城市精神的提炼、宣传等方面还存在一些问题,特别是未能很好地将城市形象、城市精神与培育和弘扬社会主义核心价值观深入融合。实现二者的和谐融通,一方面对于城市形象的建构、修复与良性发展意义重大;另一方面将推进社会主义核心价值观在城市的日常生活化、本土化、特色化。将培育和弘扬社会主义核心价值观融入城市形象塑造与传播的全过程,融入城市精神提炼与宣传的全过程,既为社会主义核心价值观的培育与弘扬提供新视角,又将为城市形象塑造与城市精神传播提供新路径。

City image is the public’s overall impression,comprehensive perception and overall evaluation of a city.Its spiritual and socialist core values are internally consistent in terms of resource reference,specific content and function,which provide the possibility for the harmonious integration of the two.At present,there are still some problems in the shaping and dissemination of city image and the refining and publicity of city spirit in some cities,especially the failure to integrate city image and spirit with the cultivation and promotion of socialist core values.Integrating the cultivation and promotion of socialist core values into the whole process of city image building and dissemination,and into the whole process of city spirit refining and dissemination,will not only provide a new perspective for the cultivation and promotion of socialist core values,but also provide a new path for city image building and city spirit dissemination.