我国高校网络舆情管理与引导的研究现状、挑战及对策述评

A Review of the Research Status,Challenges and Countermeasures of Network Public Opinion Management and Guidance in Chinese Universities

我国对高校网络舆情管理与引导的研究始于2009年,研究热度呈上升趋势。分别对高校网络舆情的定义、分类、特点以及在管理和引导上所面临的挑战和对策等方面进行了研究。可以看出当前学界对于这一主题的研究有着较高热情,研究成果显著,但是,当前学界对于该主题的研究存在诸多问题,我国高校网络舆情研究工作在已有研究成果基础上,仍需要在管理和引导两方面进行更加深入的研究。

China’s research on the management and guidance of online public opinion in colleges and universities began in 2009.And the research interest is on the rise.This article studies the definition,classification,characteristics,challenges and countermeasures of management and guidance of online public opinion in colleges and universities.It can be seen that the current academic community has a high degree of enthusiasm for research on this topic,and the research results are remarkable.However,there are many problems in the current academic research on this topic.Based on the existing research results,the study on the network public opinion in China’s universities still needs further research in both management and guidance.