数字媒体时代技艺类非遗的传播学研究——以歙砚制作技艺为例

Research on Communication of Intangible Cultural Heritage of Craftsmanship in the Digital Media Era——Taking the Craftsmanship of Making She Ink-stone as an Example

数字媒体技术的发展运用,使打破现有的非遗信息传播模式、提高非遗信息传播效果和增强受众感官体验成为可能。但当前数字媒体科技在非遗传播尤其是技艺类非遗传播领域的运用,存在的负面影响不能忽视。数字媒体技术在技艺类非遗传播中作用的发挥,将直接影响数字媒体技术的积极作用以及非遗传承的本真性、完整性和可持续性。

The development and application of digital media technology make it possible to break the existing mode of information transmission of intangible cultural heritage,improve the transmission effect and enhance the sensory experience of the audience.At the same time,the digital media technology ap⁃plied in the intangible cultural heritage communication,especially in the field of craftsmanship transmis⁃sion,has a negative impact that cannot be ignored.The role that the digital media technology plays in the dissemination of intangible cultural heritage will directly affects its positive influence as well as the authenticity,integrity and sustainability of the inheritance of intangible cultural heritage.