基于非语言符号、跨文化电影海报影像设计方法研究--以中韩美本土化设计作对比研究

A Research on Cross-cultural Movie Poster Image Design Method based on Non-verbal Symbols,A Comparative Study of Design Localization in China,South Korea and the United States

近年来,中韩美三国的电影业都取得了不错的成就,在电影产量不断提高的同时,也越来越注重电影的文化内涵以及对人们精神层面的影响。其中在电影海报的设计上,展现出各自的设计风格与文化底蕴。文章针对中韩美三个国家在电影海报设计中本土化元素的差异,从跨文化传播、非语言符号的角度,用比较的方法,研究中韩美在电影海报中的文化意蕴与文化传播特征;并阐释了影像设计中的非语言符号表达、摄影的应用和数字时代的创新形式,以为电影海报的设计提供启示与方向。

In recent years, China, South Korea and the United States have all made great achievements in the film industry. While film production continues to increase, these countries have also paid more and more attention to the cultural connotation and spiritual influence of films. Among them, the design of movie posters shows their respective design styles and cultural heritage. This article focuses on the different localization elements in the design of movie posters from the perspective of cross-cultural communication and non-verbal symbols between China, South Korea and the United States. It uses the method of comparison to study the cultural connotations and cultures of these countries, as well as the expression of non-verbal symbols in image design, the application of photography, and the innovative forms of the digital age, while providing inspiration and direction for the design of movie posters in the future.