空间体验与叙事--中国首制邮轮的设计方法分析

Special Experience and Narration:Design Method Study for the First Cruise Ship Made in China

随着当前人们物质生活水平的不断提高,国民的消费需求已逐渐由实体的"物"转向以娱乐休闲为导向的"服务",经济模式和重心已向体验经济方向发展。在邮轮旅游业方面,国民日益增长的消费需求与国内的高端服务业之间呈现出巨大的差距。邮轮作为一种"舶来品",其室内空间的营造与设计一直是由欧美等国家占主导权,国内并未形成邮轮室内设计的方法和体系。基于此,文章研究与探讨适用于中国首制大型邮轮的空间设计策略与方法。结合我国当前突出的消费社会特征,立足于中国传统文化,以叙事学、符号学为主要理论依据,通过文献与案例的分析,提出适用于我国当代生活方式与消费体验情境的空间设计应用体系及原则,并将图表作为我国首制邮轮设计实践时的有效工具。

With the rapid abundance of material life in China,the public's consumption target have shifted from physical"things"to"services"oriented by entertainment and recreation,and the economic model and barycenter have been developed towards the experience economy.At present,there is a huge gap between growing consumer demand in cruise tourism and the domestic high-end service industry.As a kind of"imported goods",the interior design of ocean liners has always been dominated by Europe and the United States,while there has not been a methodological system for cruise interior design in China.Based on this background and predicament,this article aims to study the spatial design strategies and methods applicable to China's first large-scale cruise ships.Combining with current prominent consumer society characteristics,based on Chinese tradition,the research taking narratology and semiotics as main theoretical basis.Through documents and cases analysis,an application system and principles of space design is proposed to suit for contemporary lifestyles and consumer experience situations in China.As an effective tool,this passage uses diagrams in the practice of the first cruise design made in China.