我国省级公共图书馆短视频服务运营探析——基于抖音App的数据分析

Exploration and Analysis of the Operation of Short Video Services of Provincial Public Libraries in China——Data Analysis Based on“Tik Tok”App

随着数字科技快速发展、互联网的普及,以及视频数据传播的便利,信息传播的途径近年来产生了很大的改变。在多媒体科技环境下,短视频的出现迎合了新媒体文化的发展特点。图书馆通过拍摄短视频结合创意与视觉信息传播渠道,成功开拓图书馆服务及营销推广的新领域。为了探讨图书馆短视频服务运营现况、策略、成效与存在的不足之处,在对我国图书馆短视频服务的概念与特征进行分析的基础上,以31个省级公共图书馆在抖音平台发布的作品为研究样本,运用网络调查法进行分析。希望借此为未来短视频设计以及图书馆的运营策划提供有效借鉴。

With the development of digital technology and the convenience of video data transmission,the way of information dissemination has changed a lot in recent years.Under the environment of multimedia technology,the emergence of short video caters to the development characteristics of new media culture.In order to explore the current situation,strategy,effectiveness and shortcomings of library short video service operation,based on the analysis of the concept and characteristics of short video service in provincial public libraries,this paper studies the short videos content of 31 provincial public libraries on TikTok platform as research samples,and concludes the application status of short video service in provincial public library and points out the shortcomings of current platform service,hoping to provide effective reference for future short video design and library operation planning.