公共图书馆文创产品开发研究——由博物馆文创产品开发引发的思考

Research on the Development of Cultural and Creative Products in Public Libraries——Reflections on the Development of Cultural and Creative Products in Museums

本文通过对我国博物馆、图书馆文创产品开发进行调研,分析了博物馆文创产品开发的成功经验和图书馆文创产品开发的不足,提出突出图书馆特色、打造图书馆文创IP,开发数字文创产品,深化文创联盟,推进跨界合作,创新营销模式等策略,以期为我国公共图书馆文创产业的未来发展提供参考。

Through the investigation of cultural and creative products development of museums and libraries in China,analyzes the successful experience of museum cultural and creative products development and the shortcomings of library cultural and creative products development,puts forward some strategies,such as highlighting library characteristics,creating library’s cultural and creative IP,developing digital cultural and creative products,deepening cultural and creative alliance,promoting cross-border cooperation,and innovating marketing mode,in order to provide reference for the future development of cultural and creative industries of public libraries in China.