山西省高校图书馆微信公众平台建设发展现状分析

Analysis on the Development Status of WeChat PublicPlatform Construction of University Libraries in Shanxi

文章对山西省内35所高等院校图书馆的微信公众平台进行了调研,通过对公众号的开通、信息推送及服务内容设置等情况的分析研究,提出在公众号信息完整性、系列活动单独分类、明确推送主题、优先提升文章可读性等方面对高校图书馆微信公众平台进行优化。

The article conducted a survey on the WeChat public platform of 35 college libraries in Shanxi province,and analyzed the situation of the opening of the official account,information push and service content setting.It is proposed that the WeChat public platform of university libraries can be optimized in terms of the completeness of the official account information,the separate classification of series of activities,the clear push theme,and the priority to improve the readability of articles.