社交媒体对社会记忆建构传承的影响与思考

The Influence and Thinking of Social Media on the Construction and Inheritance of Social Memory

充分阐述社交媒体对社会记忆的建构传承有助于形成基于互联网的社会记忆发展新态势,社交媒体档案记忆的多元化、智能化,亦可推进发展社交媒体建构传承社会记忆的理论与方法。从社交媒体孕育社会记忆建构传承的新环境以及积极影响、消极影响这三个方面逐层诠释社交媒体的社会记忆建构传承,并对如何发挥社交媒体建构传承社会记忆的积极作用,克服避免其消极作用在媒体平台、档案部门、互联网用户等方面提出了应对之策。社交媒体具有记忆价值、人文情感等特质为社会记忆建构传承提供了广泛的发展空间;推动媒体融合发展、树立数据思维、促进记忆“智造”、建立过滤机制等策略为社会记忆的建构传承提供了普世的应用性。

Fully expounding the construction and inheritance of social memory by social media is helpful to form a new trend of social memory development.The diversification and intelligence of social media archives memory can also promote the theory and method of social media construction and inheritance of social memory.This paper interprets the construction and inheritance of social memory layer by layer from the new environment and influence of social media breeding social memory construction and inheritance,and puts forward countermeasures on how to play the positive role of social media construction and inheritance of social memory,overcome and avoid its negative effects,and put forward countermeasures in the aspects of media platform,archives department,internet users,etc.Social media has the characteristics of memory value and humanistic emotion,which provides a wide range of development space forthe construction and inheritance of social memory;Strategies such as promoting the integration and development of media,establishing data thinking,promoting memory"intellectual creation"and establishing filtering mechanism provide universal application for the construction and inheritance of social memory.