影视基地与体育旅游融合发展研究——以横店影视城为例

Research on the Integrated Development of Film and Television Bases and Sports Tourism--Take Hengdian World Studios as An Example

横店是以影视拍摄和旅游为主要功能的影视旅游基地,根据目前大众对旅游消费发展趋势,横店需要开展和引进更多样的旅游方式来满足旅游这深层次的体验需求。本文结合横店影视基地目前发展现状和现有的体育旅游资源进行分析,借助好莱坞影视与洛杉矶体育旅游发展的成功案例作为样板,为横店影视基地和体育旅游融合提供理论基础。

Hengdian is a film and television shooting and tourism base.According to the current trend of the development of tourism consumption,Hengdian needs to develop and introduce more diverse tourism methods to meet the deep-seated experience of tourism needs.This paper analyzes the current development situation and existing sports tourism resources of Hengdian Film and Television Base,and uses the successful cases of Hollywood film and television and sports tourism development in Los Angeles as examples,to provide a theoretical basis for the integration development of film and television base and sports tourism of Hengdian.