产业融合视域下新疆体育旅游发展机制及路径研究

Study on the Development Mechanism and Path of Xinjiang Sports Tourism from the Perspective of Industry Integration

发展体育旅游资源对于加快建设体育强国、完成中华民族复兴梦、促使我国文化在全球传播等都有不可小觑的意义。本文运用文献资料法、SWOT分析法对新疆维吾尔自治区(以下简称新疆)体育旅游资源特点进行分析,探讨新疆体育旅游融合发展的可能性并提出体育旅游融合发展的相对措施。为新疆体育旅游产业提供新的经济增长点,最终实现我国体育强国的总目标。

The development of sports tourism resources is of great significance for accelerating the construction of a sports power,completing the dream of the rejuvenation of the Chinese nation,and promoting the global spread of Chinese culture.By using the methods of literature review and SWOT analysis,this paper analyzes the characteristics of sports tourism resources in Xinjiang Uygur Autonomous Region(hereinafter referred to as Xinjiang),discusses the possibility of integrated development of sports tourism in Xinjiang,and puts forward relative measures for the integrated development of sports tourism.The purpose is to provide a new economic growth point for Xinjiang sports tourism industry,and ultimately achieve the overall goal of Sports powerhouse.