“一带一路”背景下体育文化传播策略研究

Research on the Strategy of Sport Culture Communication under the Background of"the Belt and Road"

目的:通过对“一带一路”倡议背景下我国与沿线各个国家之间的政治经济文化交流进行分析,发现在体育文化传播过程中所存的亟需解决的问题,并提出相应建议,以探索出一条适合我国体育文化发展的道路。方法:该文采用文献资料法,通过在知网、“中国一带一路官网”等进行文献资料检索。结果:“一带一路”倡议下为体育文化传播提供绝佳的交流沟通的机会,但同时由于沿线各国的政治经济体制及文化的差异使得体育文化传播存在阻碍。结论:“一带一路”为体育文化传播提供了多元渠道,同时存在相应的阻碍。在体育文化传播的过程中应选择合适的切入点,因地制宜,互相尊重,互利共赢。

Objective:to analyze the political,economic and cultural exchanges between China and other countries along the line based on"the Belt and Road",and find out the problems that need to be solved in the process of sports culture communication.And put forward corresponding suggestions to explore a suitable road for the development of sports culture in China.Methods:using document-data method and the date of CNKI and"the Belt and Road official website".Results:"The Belt and Road"provides excellent communication opportunities for sports culture transmission.However,the differences in political and economic systems and cultural differences,sports culture transmission is hindered.Conclusion:"The Belt and Road"provides diversified channels for sports culture transmission,and there are corresponding obstacles.In the process of sports culture communication,we should choose the appropriate entry point,adapt to local conditions,mutual benefit.