“一带一路”倡议下韶关市的体育旅游产业发展研究

Research on Industry Development of Sports Tourism in Shaoguan City under the Initiative of"the Belt and Road"

基于新时代倡议,国人已经不再乐于传统模式的旅游,而是开始趋向于形式多样、趣味与运动相结合的健康旅游方式,把体育运动融入到旅游的过程中。该文对体育旅游产业如何更好地融合发展的机遇与挑战进行分析,运用文献资料、实地考察、综合分析等方法,对韶关市体育旅游的现状进行研究,通过举办赛事、全民健身、休闲度假、体育旅游产品开发等方面,探究体育旅游发展动因与制约因素,寻觅新的开发路径、体育旅游产业融合国家战略的过程中,韶关市作为旅游城市体育旅游产业存在着资源开发融合发展,把旅游经济作为市政府经济支柱发展方向,为韶关市提供一定的理论指导。

Based on the new era initiative,people in China are no longer happy with the traditional mode of tourism.Instead,t hey begin to tend to a healthy way of tourism combining various forms of fun and s ports,and integrate sports into the process of tourism.This paper analyzes the opportunities and challenges of how to better integrate the development of sports tourism industry.By using the methods of literature review,onthe-spot investigation and comprehensive analysis,it explores the development motivation and constraints of sports tourism in Shaoguan through holding competitions,national fitness,leisure and holiday,sports tourism product development,etc.In the process of finding new development paths and integrating sports tourism industry with national strategy,Shaoguan,as a tourist city,has resources development and integration,and takes tourism economy as the economic pillar of the municipal government in Shaoguan.