基于网络数据的重庆园博园景观形象游客感知研究

On Tourist Perception of Landscape Image of Chongqing Garden Expo Park Based on Network Data

利用以网络评价文本数据为代表的网络数据,对重庆园博园景观形象游客感知进行研究.在研究中爬取了携程网、去哪儿旅行网、马蜂窝旅游网、途牛旅游网、同程旅游网、大众点评网、美团网和微博中与重庆园博园相关的有效评价共9975条,总计54.86万字.研究表明:重庆园博园在春季和有节假日的月份游客量最高,春季评论数占总评论数的34.54%,有节假日月份的评论数量是其他月份的1~2倍;游客对重庆园博园的平均评分为92.83分,表明游客对公园满意度较高;游客对重庆园博园的积极情绪占比为79.92%,表明游客对公园具有正面的情感倾向;游客对重庆园博园中的公园景观、环境质量、休闲活动、服务管理等游憩要素关注度较高;季节仅影响了游客对休闲活动和内部交通要素的关注度;游客对展园的特色景观、文化底蕴和设计风格有一定关注,对景点的设计风格、文化性、观赏性和生态性等有一定关注;游客的不满主要集中在服务管理、公园设施和公园景观等方面;游客关注点与公园景观评价标准在公园景观、环境质量、服务管理、外部交通和公园设施等要素上有一定的一致性,但游客关注的休闲活动、内部交通和服务管理等要素没有相关评价标准.根据研究结果,从网络数据在公园景观评价分析工作中的应用优势和局限性来探讨网络数据的应用价值、应用原则及注意事项.

This paper is related to the studies on the perception of tourists in the landscape image of Chongqing Garden Expo Park through the network evaluation text data.In the research,effective evaluations related to Chongqing Park Expo have been collected,such as Ctrip,Qunar Travel,Ma Honeycomb Travel,Tuniu Travel,Tongcheng Travel,Dianping,Meituan,Weibo,etc.9975 reviews,totaling 548,600 words.Studies have shown that Chongqing Garden Expo has the highest number of tourists in spring and the months including holidays.Spring comments account for 34.54%of the total comments,and the number of comments with holiday months is 1 to 2 times that of other months.The average rating of tourists on the park is 92.83,indicating that tourists are more satisfied with the park.The overall positive sentiment of tourists to the park accounts for 79.92%,indicating that tourists have a positive emotional orientation towards the park.Visitors generally pay more attention to the park's landscape,environmental quality,leisure activities,and service management.Season only affects tourists'attention to leisure activities and internal transportation.Visitors pay attention to the characteristic landscape,cultural connotation and design style of the exhibition garden,and pay attention to the design style,cultural,ornamental and ecological nature of the scenic spots.Tourists'dissatisfaction mainly concentrated on service management,park facilities,landscape and so on.Tourists'concerns are similar to those of park landscape evaluation standards in terms of landscape,environmental quality,service management,external transportation,and facilities.However,there are no relevant evaluation standards for factors such as leisure activities,internal transportation,and service management.According to the research results,the application value,application principles and precautions of network data are discussed from the advantages and limitations of network data in the park landscape evaluation.