抗战时期美国主流报刊上的中国形象及其现实启示

Chinese Image in American Mainstream Newspapers and Its Realistic Enlightenment during the Period of Chinese Anti-Japanese War

抗日战争全面爆发后,美国主流报刊大量报道中国抗日战争,宣传中国及其抗战主张。这其中既有美国对华友好人士对中国形象的“他塑”,又有中国政府和民间人士对本国形象的“自塑”。二者结合,使中国的新形象在美国大放异彩。这一形塑过程不但影响了美国民众和政府对中国形象的认知轨迹,同时也符合中美两国的利益和战略需求,给当今中国形象传播带来了一定的启示。

After the outbreak of Chinese Anti-Japanese War,American mainstream newspapers and magazines reported a large amount of Chinese Anti-Japanese War.There were both“other-construction”of Chinese image by Chinese-friendly people in America,and“self-construction”of Chinese image by Chinese from government and folk.The perfect combination of two aspects made China’s new image shine in the United States.This process of image-construction not only affected the cognitive trace of American people and government on China’s image,but also met the interests and strategic needs of China and the United States.It brought some enlightenments to propaganda of Chiese image today.