中国调味茶的现状、问题与发展趋势

The development status and trend of flavored tea

随着茶的健康属性不断深入人心,不同风味属性的调味茶产品在市场大受好评,基于市场行情,阐述了调味茶的现状,品牌多,品种多,但是缺少领导品牌;调味茶存在着多种饮用方式,但仍需充实饮用场景及应用;结合调味茶发展现状与存在一些问题,健康化、便携化可能是调味茶发展趋势,也是行业与消费者的需求。

With the health attributes of tea increasingly popular,flavored tea products with different flavor attributes are well received by consumers.In the present review,the status quo of flavored tea marketing is expounded,which had the characteristics diverse brands and varieties but lack of leading brands.There are many methods for drinking flavored teas,but the environments need to be improved.Based on the current situation and existing problems in the development of flavored teas,health and convenience will be the development trend of flavored teas,and these are also the needs of the industry and consumers.