5G技术赋能下的数字阅读趋势

Digital Reading Trends Enabled by 5G Technology

5G技术的应用和智能设备的普及为数字阅读的发展带来新的机遇。文章从社交与共享功能升级的增强型社会化阅读、新型阅读媒介下的场景化阅读、5G与人工智能结合下的分众化阅读3个方面探析5G技术赋能下数字阅读的趋势。在以5G为基础的新技术支撑下,数字阅读服务将更加倚重互动关系链、媒介延伸、富场景感知以及基于全方位数据采集的用户画像。因此,在深耕内容的基础上,阅读服务机构应积极构建读者与他人、读者与媒介、读者与场景的深度互联关系。

The application of 5G technology and the popularity of smart devices open up new opportunities for the development of digital reading.This paper analyzes the new characteristics of digital reading enabled by 5G technology from three aspects:enhanced social reading with upgraded social and sharing function,scenariobased reading under new reading media,and decentralized reading based on 5G and artificial intelligence.With the support of new 5G-based technologies,digital reading services will rely a lot on the chain of interactive relationship,media extension,rich scene perception and user profile based on comprehensive data collection.Therefore,while continuing with content development,reading service agencies should actively build the deep interconnected relationships between readers,reader and media,reader and scenes.