从现状看问题:户外音乐文化未来发展研究——以北京迷笛音乐节和草莓音乐节为例

Viewing Problems from the Present Situation:A Study on the Future Development of Outdoor Music Culture—Taking Beijing Midi Music Festival and Strawberry Music Festival as Examples

为了解中外户外音乐文化的发展现状,以及探讨如何满足观众对音乐文化需求,通过收集数据资料并运用文献分析法,重点分析了国内户外音乐文化发展中存在的问题。研究结果表明,与国外户外音乐文化的传播影响力相比,中国的户外音乐文化除了迷笛音乐节和草莓音乐节具有代表性外,有相当一部分缺少自身独特的文化内涵,从而限制了户外音乐文化整体向质转变的速度。所以,提高户外音乐文化的内容质量,提升服务水平和强化自身的文化特性,才能满足大众的需求和促进文化价值的传播,最终使越来越多的户外音乐文化成为音乐文化产业的重要组成部分。

In order to understand the development status of outdoor music culture in China and abroad,and how to meet the audience′s demand for music culture,through collecting data and using literature analysis method,this paper focuses on analyzing the problems existing in the development of outdoor music culture in China.The results show that,compared with influence of foreign outdoor music culture,a considerable part of Chinese outdoor music culture has no unique cultural connotation except Midi Music Festival and Strawberry Music Festival,which limits the speed of the overall transformation of outdoor music.Therefore,improving the content quality of outdoor music culture,improving the service level and strengthening its own cultural characteristics can meet the needs of the public and promote the dissemination of cultural values,and finally make more and more outdoor music cultures an important part of the music culture industry.