基于网络游记的古村落旅游体验研究

Research on the Tourism Experience of Ancient Villages Based on Internet Travel Notes

宏村是我国著名古村落,近些年来旅游发展迅速。文章借助ROST Word Parser词频分析软件,通过对5家旅游网站有关宏村的游记文本进行内容分析,总结出宏村游客旅游行为特征的高频词,分为5类:动机、地点、活动、偏好、感知与线路。研究表明,感受、放松与简单是宏村游客的主要旅游动机;南湖、书院与月沼是网站游记中出现频率较高的宏村景点;听导游讲解、拍摄宏村风光是游客的主要活动构成;建筑、水系、历史与布局等是游客比较偏爱的景区要素;美景与图画是游客对宏村的最大感知;黄山与西递是游客旅游线路中频繁出现的旅游地。

Hongcun is a famous ancient village in my country.Tourism has developed rapidly in recent years.With the help of ROST Word Parser word frequency analysis software,the article analyzes the content of travel notes about Hongcun from 5 travel websites,and summarizes the high-frequency words of Hongcun tourists'travel behavior characteristics,which are divided into 5 categories:motivation,location,activity,preference,Perception and wiring.Research shows that feeling,relaxation and simplicity are the main tourist motives of Hongcun tourists;Nanhu,academies and moon marshes are the Hongcun attractions that appear frequently in the website travel notes;listening to tour guides and shooting the scenery of Hongcun are the main activities of tourists.;Architecture,water system,history and layout are the elements of the scenic spots that tourists prefer;the beauty and pictures are the tourists'greatest perception of Hongcun;Huangshan and Xidi are tourist destinations that frequently appear in the tourist routes.