摘要
目前连续创业研究大多聚焦于单一主体,连续创业者的商业模式演化分析是一个较新的研究视角。企业家的连续创业过程促进了商业模式的演化,商业模式演化也为连续创业提供了创业情境,从而帮助连续创业者构建商业模式。本文在梳理现有连续创业、商业模式研究文献的基础上,回顾商业模式演化视角下的连续创业研究,最后进行未来展望。
At present,the research on serial entrepreneurship mostly focuses on a single subject,and the analysis of the evolution of serial entrepreneurs'business model is a relatively new research perspective.The continuous entrepreneurial process of entrepreneurs promotes the evolution of business models,and the evolution of business models also provides entrepreneurial contexts for continuous entrepreneurship,thereby helping serial entrepreneurs build business models.Based on the existing literature on serial entrepreneur-ship and business model research,this paper reviews the serial entrepreneurship research from the perspective of business model evo-lution,and finally looks forward to the future.
作者
单蓉
Shan Rong(Nanjing Audit University,Nanjing 211815,Jiangsu)
出处
《江苏商论》
2021年第4期116-118,137,共4页
Jiangsu Commercial Forum
基金
江苏省研究生科研与实践创新计划项目:基于商业模式演变的大学生连续创业多案例研究(KYCX19_1548)。
关键词
商业模式
演化视角
连续创业
business model
evolutionary perspective
continuous entrepreneurship