摘要
乡村民宿快速发展的同时,其诚信经营问题也需要与时俱进地再认识。本研究从民宿消费网络关于诚信经营的评价出发,基于近代闽东地区契约文书的考察,采用内容分析法再认识民宿诚信经营,研究表明:责权明确、公平交易是乡村民宿诚信经营的重要前提;合理使用在线技术是乡村民宿诚信经营的核心要素;平台监管为主,部门监管为辅,买卖双方自觉是乡村民宿诚信经营的重要保障。
The honest management in rural homestay development needs to be re-understand by keeping up with times. This study starts from evaluations to honest management in homestay consumption network,based on investigation of non-government contract documents in eastern Fujian China,and re-understands honest management by using content analysis. The study result shows that clear responsibilities and rights,fair trading are the important premises for honest management in rural homestay;the rational use of online technology is the core element;platform supervision is the main factor,department supervision is the auxiliary,and the consciousness of both parties in buying and selling is the important guarantee for honest management in rural homestay.
作者
陈晖莉
卢竞冬
郭瑞雪
许海烽
CHEN Hui-li;LU Jing-dong;GUO Rui-xue;XU Hai-feng(School of Tourism,Fujian Normal University,Fuzhou 350117,China;不详)
出处
《长春工程学院学报(社会科学版)》
2020年第4期24-27,共4页
Journal of Changchun Institute of Technology(Social Sciences Edition)
基金
福建省软科学计划项目“福建省乡村旅游发展与农户可持续生计协同策略研究”(项目编号:2019R0048)
福建师范大学大学生创新创业训练项目“乡村民宿发展中诚信经营再认识:基于明清时期闽东地区民间契约文书的考察”(项目编号:cxxl-2019s39)“从独狼到群狼:基于结构方程的单体民宿与聚落民宿的竞争力差异研究”(项目编号:cxxl-2019083)。
关键词
民间契约文书
契约精神
乡村民宿
诚信经营
folk contract document
contract spirit
rural homestay inn
integrity management